The “bicycle industry” never existed, and they no longer need your services.

Does the "bicycle industry" even exist? Is there a coherent collective unit of business and recreation that we can group together on one spreadsheet? After nearly 20 years of working in this mass they call the bicycle industry, I've left to look for employment elsewhere. Now, from the outside, I'm peering back into a passionate world shaken to pieces by corporate greed, financial missteps, debt incentive structures, and investor ignorance.

Revisiting the bicycle shops where my career in the bicycle industry began in 2006.

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Part II - We were running a MINISTRY disguised as a BUSINESS, while they were disguising their business as our ministry

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Part I - There Is No Such Thing As The Bicycle Industry