PROFESSIONAL SUMMARY

Passionate and personable cycling industry professional with nearly 20 years of hands-on experience in retail, e-commerce, technical service, customer support, and team leadership. Known for combining deep product knowledge with a warm, inclusive, and solution-focused approach to customer service. Proven success scaling stores, training staff, building web content, and supporting riders at all levels—from seasoned athletes to total beginners. A creative thinker and fast learner who thrives in both collaborative and self-directed environments. Committed to sharing the joy of cycling and making every customer feel welcome, heard, and supported.

CORE COMPETENCIES

• Cycling Industry Expertise
• Retail Store Operations & Scaling
• E-commerce Content & Merchandising
• Warehouse & Logistics Management
• Customer Service & B2C Communication
• Purchasing, Forecasting & Inventory
• Staff Training & Team Leadership
• Technical Writing & Brand Storytelling
• Bike Assembly, Repair & Tech Support
• MAP Pricing & Vendor Compliance

EXPERIENCE

Universal Cycles — Portland, OR / Ogden, UT
Web Content Manager, Warehouse Manager, Retail Manager, Customer Service, Purchasing
April 2011 – Oct 2024
- Scaled Portland retail store from $500K to $3M/year and Ogden from $428K to $1.2M/year.
- Created web product listings, wrote marketing copy, updated pricing, and ensured MAP compliance.
- Trained warehouse teams across UT, NM, and PA; migrated shipping platforms from UPS Worldship to NRGsoft.
- Provided customer support across phone, email, and in-person; oversaw fraud checks and order logistics.
- Built the Ogden retail store from scratch—fixtures, merchandising, social media, procedures, and service.
- Managed PO creation, vendor relations, and product forecasting for a $12M/year online business.

ENVE Composites — Ogden, UT
Wheelbuilder
Nov 2024 – Dec 2024
- Built high-performance carbon wheels to exacting standards alongside a skilled team.
- Gained hands-on exposure to U.S.-based manufacturing and premium cycling components.

Weber School District — Ogden, UT
User Support Specialist (Technical Services)
Dec 2024 – Jan 2025
- Provided hardware/software tech support for 3 elementary schools; managed thousands of devices.
- Liaised with network admins, engineers, and software teams; used iiQ ticketing to resolve issues.

Independent Bike Shops — Various
Mechanic, Manager, Sales
2006 – 2011
- Specialized in wheel building, drivetrain service, suspension, brake bleeds, cargo bike assembly, and internal hubs.
- Shops: Aaron’s Bicycle Repair (Seattle, WA), Eden Bicycles (Castro Valley, CA), Cal Bicycles (Livermore, CA)
- Roles included ordering, inventory, customer service, and financial closeouts.

U.S. Army National Guard — San Rafael, CA
Chaplains Assistant (Deployed: OIF III)
2000 – 2008
- Served in Iraq; trained in leadership, vehicle support, logistics coordination, and soldier care.

EDUCATION

Oklahoma Baptist University — Shawnee, OK
Bachelor of Arts, Applied Ministries

Las Positas College — Livermore, CA
Certificates: Automotive Technician, Automotive Service

INDUSTRY & PERSONAL PASSIONS

• Mountain biking (riding, building, coaching), bouldering, paddleboarding, road tripping
• Content creator: Intuitive Mountain Biking (site + YouTube)
• Skilled writer, poet, photographer, and communicator
• Deeply committed to the growth and culture of cycling and the outdoors

REFERENCES

Available upon request